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Over time retailers have understood that knowing customers is essential to establish a loyal customer base and stand out from the competition. In the current age of online shopping, it's more necessary than ever to access and use data for transforming the customer experience. Almost 32% of shoppers purchase more from the retailer who offers a personalized experience over those who don't. The challenge for the retailers is to piece together the excessive customer data and deliver a personalized customer shopping experience. To overcome this situation, retailers have started investing in digital transformation initiatives which help create a 360-degree customer view. The initiatives are aimed to collect customer data in an organized manner so retailers can gain practical insights. The Connectivity Challenge The fundamental challenge in having a 360 degree customer view is the difficulty of maintaining the updated central data base in real time as the customers s